LEARNING PROGRAMME – Managing the Media

This event is in partnership with NICVA (Northern Ireland Council for Voluntary Action)

As a charity or voluntary organisation, public and stakeholder awareness of your organisation and your mission is critical.  The mainstream media can influence public dialogue and confer credibility on the issues you want to highlight.  For this reason, the mainstream media is a publicity tool that you can’t ignore for your awareness campaigns.

If you want to grab the attention of the mainstream media for your story, this training course is perfect for you.  Led by former BBC journalist Sarah Travers from Bespoke Communications, this interactive and practical session is designed for a maximum of 10 people. This limited number allows ample time for interaction, one-to-one support, practice and feedback.


  • Learn how to make your story newsworthy to appeal to the needs of journalists. 
  • Find out how to plan your key message for a media interview.
  • Experience a live TV interview in a safe environment, under the guidance of an experienced broadcasting mentor.

This course gives you a behind the scenes look at how journalists construct and interview for a story, so that you’re prepared and ready for maximum impact when the cameras turn up live on the day!  

This workshop will be held in NICVA and refreshments and lunch will be provided. Places are strictly limited to 10 people on this course so please book soon if you would like to attend.


NICVA Members: £115

Regular Fee: £160

Secure Your Place

What previous participants said:

“Sarah is an excellent trainer who shares her wealth of knowledge and experience and builds the confidence of every delegate

“A fantastic, hands-on session teaching practical skills that can be applied straight away

“I’ve learned so much about how to conduct myself during an interview, how to maximise impact and that I’m better than I thought