Your dashboards are being read. AI is helping generate more insight than ever. The insight just isn’t driving performance the way you want.
The gap is that your team knows the numbers, but not how senior decisions get made under trust and time pressure. We close that gap, so your best analysis stops sitting unused and starts shaping strategy.
Data Storytelling people trained since 2024
The problem that Data Storytelling solves is decision friction. You’ve built the data architecture, a skilled team and a solid business case. Yet leadership keeps asking for more, follow-up eats your team’s day, and good analysis sits unused.
As AI accelerates analysis and content creation, the cost of decision friction becomes even more visible. Transformation underperforms, change that should take weeks drifts into quarters. And your competitors with faster decision cycles pull ahead while your best analysis stays trapped in a silo.
We deliver Data Storytelling training across Northern Ireland and Ireland, with delivery in the UK, and for multinational teams working across hybrid time zones.
Helps people understand, interpret and work with data more effectively.
The last-mile skill. Connects evidence to business priorities, frames recommendations clearly and secures decisions more quickly.
This is a practical, hands-on Data Storytelling programme that turns your team from data analysts to decision architects.
The problem is that most Data Storytelling programmes teach tools and AI prompt engineering, not thinking. The underlying influence challenge remains. Teams learn how to present information, but not how to shape the decision.
Presentation-skills courses build in-the-moment delivery skills. Data-visualisation training clarifies a dataset so that people understand it more quickly. Both are important skills, but neither one gets to the heart of why good recommendations stall.
Our Data Storytelling programme starts there.
We help your team to earn the trust the decision depends on, not just the polish on the slide or report. (Of course if data visualisation or presentation skills are all that your team needs, we can do that too!)
We build the programme around your team. It can be as short as a single masterclass, a half-day or one-day workshop, or an in-depth coaching programme, depending on what your team needs. Delivery is in-person or hybrid, and we shape the pace around your team’s roles and decision cycles.
If you want a deeper programme, we deliver in four phases.
Diagnosis
We identify where decisions are currently slowing down or breaking. We map how your teams present and position their insights. We use a diagnostic framework that can make this process as quick or as detailed as you need.
Programme Delivery
We offer practical, behavioural science-led workshops that your teams love. Your teams learn how to structure communication around their real business decisions, turning data and AI-generated insight into clear recommendations.
Application
Participants work on live reports, dashboards and presentations, applying the approach directly to their own work.
Embedding
A live leadership simulation. Each participant presents their data story and makes a clear, evidence-based ask under real pressure.
“My meetings have fundamentally changed. Before, people showed up cold. Now they show up knowing what they are supposed to green-light or feed back on.”
For larger rollouts we offer a cascade model. A pilot cohort becomes your Data Storytelling Champions, modelling the behaviours and supporting adoption in their own teams. This helps embed the shift quickly and cost-effectively.
The programme is led by Camilla Long, an award-winning speaker, TEDx coach and co-founder of Bespoke Communications, who brings a maths, computer science and financial markets background to Data Storytelling design and delivery. Camilla helps leaders and technical experts turn complex ideas and AI-generated insights into decisions.
“Camilla Long is a skilled communication expert and facilitator who continues to make a significant impact on team members at Herbert Smith Freehills. She continues to support our leaders and professionals improve their impact and communication skills. Camilla combines professional expertise with a flexible and pragmatic approach which is highly valuable to delegates. I would strongly recommend Camilla to anyone seeking to enhance their communication content and delivery.”
Melanie Colwill
L&D Manager
Herbert Smith Freehills
Reaction
Covers participant confidence and engagement.
Behaviour change
Covers what line managers observe afterwards, such as clearer storylines, a defined decision ask and simpler visuals.
Business impact
Business impact covers evidence your existing systems can track, such as reduced rework or faster, better-supported decisions.
We scope pricing to your team so the fee reflects what you actually need. Pricing depends on factors like group size, delivery format (in-person or hybrid), the depth of the diagnostic phase and if you’d like one2one coaching support.
Prefer to read first? Download the programme brochure.
Scoped to your team
It's a programme that helps analytics, data, product and business partner teams communicate insight so senior leaders can act on it. It goes beyond charts and slides to change how recommendations are framed, structured and delivered, to accelerate decision-making and reduce decision friction.
Yes. Every programme we deliver is practical, based on live workplace challenges that participants experience. We can build the programme around the decisions your team needs to influence. Participants can work with real reports, dashboards, presentations and stakeholder challenges, so the learning is directly relevant to their day-to-day role.
Organisations now have more data and AI-powered insight than ever before. The advantage increasingly comes from helping decision-makers understand, trust and act on it. The aim is to reduce decision friction. Organisations use the programme to improve the quality of stakeholder conversations, reduce rework, increase adoption of recommendations and help transformation initiatives move forward faster. It also helps data and business partner teams contribute more strategically by turning insight into action.
Absolutely. While many participants come from data, analytics and business intelligence functions, we also work with finance, HR, IT, product, transformation and operational teams. The programme is especially effective when decisions depend on multiple functions working together around the same evidence and priorities.
In short, presentation and data-visualisation courses improve how insight is delivered. This programme changes whether the decision gets made. Here is the plain comparison.
| Presentation Skills Training | Data-Visualisation Training | Our Data Storytelling training | |
|---|---|---|---|
| Core aim | Confident delivery | Clearer charts | Faster, better decisions |
| Main question | How do I present well? | How do I show the data clearly? | How do senior decisions get made, and why does good analysis stall? |
| Output | A stronger speaker | A cleaner dashboard | A recommendation a leader can act on |
| Best when | The team needs stage confidence | Your stakeholders need clarity on the data | Sound analysis is not converting into action |
If your team also needs presentation or data-visualisation skills, we can build those into the design.
Data literacy training helps people understand, interpret and work with data. Data storytelling focuses on what happens next. It helps participants frame evidence around stakeholder priorities, make recommendations clear and communicate insight in a way that leads to action. In short, data literacy helps people understand the data. Data storytelling helps organisations act on it.
Yes. Many analysts have strong technical expertise but struggle to gain traction with senior stakeholders. The programme helps participants understand how decisions are made, anticipate objections, focus on what matters most and make a clear recommendation. The goal is to move analysts from reporting information to shaping business decisions.
