Expert coaching from former broadcast journalists
Never before has the need for clear communication been as important or as scrutinised.
A professional TV or a radio interview can position you brilliantly as a trusted voice in your industry. Media interviews help to build accountability and trust with customers and stakeholders. Learning to navigate a journalist’s questions is a key leadership skill in the 21st century.
Former BBC journalist and our lead media trainer, Sarah Travers, has trained hundreds of people to face the cameras.
Sarah and our hand-picked team of expert journalist trainers pass on insider knowledge and top tips to help you to boost your confidence and your performance.
A little training, guidance and empowerment is the difference between making and breaking your brand.
Why Media Training?
Frontline team preparation
Your funders and benefactors need visibility of the work that you do. Your teams on the frontline are the source of that inspiration. We’ll equip your frontline teams with the confidence to take on interviews they may otherwise avoid.
Promoting your business or organisation
When it comes to proactive communication, you may have a new campaign or you want to make a big announcement. Is everyone “on message” with the story?
From your frontline teams to your volunteers, service users or customers – bring them together for our most popular media training courses to empower them and demystify the whole process so that people shine on-air.
Crisis Communication preparation
How ready are you and your key spokespeople to face the cameras if you find yourself in the spotlight? Media training is an important part of your crisis planning. Have you included it in your plan?
We’ll build a bespoke Crisis Communication media training day to get you ready. We work with your senior spokespeople and communications officers to align your crisis communication preparation with your strategic priorities. Our trainers are highly experienced broadcast journalists who will give you the tools to deliver a confident, professional performance when your reputation is on the line.
How does our media training work?
We can offer a half-day, full-day or virtual sessions.
All sessions are interactive and include a mock broadcast interview with playback and critique from an experienced journalist mentor.