Media Training – Broadcast Interviews

Expert coaching from former BBC journalist

Never before has the need for clear communication been as important or as scrutinised.

A polished, professional TV or a radio appearance can position you brilliantly as a trusted voice in your industry, but a badly handled interview can seriously damage your reputation

Ex-BBC news journalist and our lead media trainer, Sarah Travers, has trained hundreds of people to face the cameras.

Her insider knowledge, top tips and encouraging manner help to boost both confidence and performance.

A little training, guidance and empowerment is the difference between making and breaking your brand.

Why media training?

Frontline team preparation

We’ll help those at the frontline of your organisation to think of stories and PR as part of their day-to-day job.

Your funders and benefactors need to see the work that you do, and your frontline teams are the source of that inspiration. We’ll equip your teams with the confidence to take on interviews they may otherwise avoid.

Promoting your business or organisation

You’ve got a new campaign coming up or you want to make a big announcement.

Is everyone “on message” with the story? From your staff on the ground to your volunteers, service users or customers – bring them together for our most popular media training courses to empower and demystify the whole process so people shine on-air.

Crisis Communication Preparation

How ready are you and your key spokespeople to face the cameras if you find yourself in the spotlight?

At the core of our crisis communication advice is audience empathy. It’s not only what you say but how you say it. Our trainers are highly experienced broadcast journalists who will give you the tools to deliver a confident, professional performance when your reputation is on the line.

Are you prepared for a crisis?

We recommend that you run crisis communication refreshers each year to keep pace with the external environment and to make sure you’re ready when the cameras arrive looking for the story.  We work with your senior spokespeople and communications officers to align your crisis communication preparation with your strategic priorities.

Aimed at senior executives, we can support your communications team to help you to prepare and practice for important interviews with guidance and feedback.

Remote coaching is available at short notice when you get that last-minute request.

How does our media training work?

We can offer a half-day, full-day or virtual sessions.

All sessions are interactive and include a mock broadcast interview with playback and critique from an experienced journalist mentor.

  • Online coaching sessions available
  • Face-to-face half-day/full-day available
  • Experience mock interviews
  • Facilitated expert feedback

    Starting from £350 + VAT/Starting from €400

Expert coaching from former BBC journalist

Why Work With Us?

Sarah’s professional yet relaxed style and her expertise meant I really enjoyed and benefited from our day of media training.  She helped us to structure an argument, and to bring it to life, so that it would resonate with viewers.  I would recommend Sarah to anyone.

Olwen Lyner
Chief Executive Officer
NIACRO

We wanted to give our local campaigners the skills to speak with confidence about the issues they campaign on. This media training has had a lasting impact on all those who participated.

Jacqueline Witherow
Director
RNIB

We provided ‘Tourism Ambassador Media Training’ ahead of The Open Championship in Portrush in 2019. Sarah took the time to understand the varied needs of each of the businesses and customised the course content to make sure it was engaging, applicable and fun. Each business felt much more confident and equipped to deal with the media.

Kerrie McGonigle
Destination Manager
Causeway Coast and Glens Borough Council

Media training – the thought of it makes your blood run cold, but Sarah has an instantly calming manner. In no time at all, she has you critiquing yourself and taking away learning points that are simple enough to remember, but effective enough to make a real difference. I look forward to working with Sarah again and would recommend her to any reluctant would-be presenter or spokesperson as a critical friend and supporter.

Mark Spence
Managing Director
Construction Employers Federation