Business networking for fun and gains

business networking

Bespoke Communications was delighted to partner with the Londonderry Chamber of Commerce and Business in the Community to host a business networking workshop at the Londonderry Chamber offices on May 5th last. We enjoyed the company of lots of local businesses, and we hope that our delegates made good connections to develop their own business networks from the event.

When we read the feedback comments, it seemed to us that the three top takeaways were:

‘Givers Gain’. Attending a networking event with a givers mindset makes it so much easier to walk into a room full of strangers and not feel like you have to push and promote yourself all the time. How can you help the person you’re talking to or how can someone else in your network help them?

Go on, push yourself out of your comfort zone. There are lots of reasons to network and bagging business is not always the sole focus. Apart from the fact that networking can be fun when you get used to it :-), some of the benefits of networking are access to information (we would never call it gossip!), access to ideas and support and the confidence you gain from meeting people who are experiencing many of the same ups and downs as you.

Develop a network event elevator pitch. Work on an intro that’s no longer than 20 seconds.  Can you manage an interesting intro in a single line?  Your goal is to open a two-way conversation, not a monologue!  As a result, the person you’e speaking to will really understand what you do. They might not be your target audience, but it’s very possible they know someone who is. If they understood what you do, then they’ll remember how to describe you properly to their network of friends and acquaintances long after the event is over.