25 May 21 / Blog

Prepare for your podcast appearance

If that invitation to appear on a podcast has arrived in your inbox, what do you do next? In the world of marketing, the podcast has exploded in popularity. A great podcast is a brilliant way to amplify your business message. So obviously the answer to the invitation is ‘yes’. But then what? Like many people, you might find yourself wondering how to prepare for your podcast appearance.

What better way to prepare for your podcast appearance than to hear directly from a podcast host – or three? In the video below, you’ll hear from three experienced podcast hosts. They’ll share their learnings on what makes a great podcast. A podcast is different to a broadcast media interview, so advice for podcast media training is different.

These are the people that sit behind the mic – and they see the stats afterwards. They see the impact of a powerful episode, and how that ends up being shared time and time again. Let them explain how you can prepare for your podcast appearance.

Sarah Travers

Sarah Travers is a former BBC news journalist and TV presenter, with a keen interest in stories and the people that shape them. Sarah is a familiar face to many in Northern Ireland, where she was a news anchor in the BBC newsroom for 17 years, covering high profile stories throughout the Northern Ireland peace process, and key events like the London 2012 Paralympics and BBC Children in Need.


Since setting up Bespoke Communications, Sarah has coached hundreds of people in media training, presentation skills and leadership development. Sarah will always be warm, engaging and encouraging in her training sessions, as she shares her wealth of news and media insider knowledge with you.


Sarah is regularly found behind the microphone of Northern Ireland’s most popular podcasts, including Thrive in the New World by Ulster Bank and several series of The Public Eye Podcast from Granite Exchange.

Eamonn O’Brien

Eamonn O’Brien is one of Europe’s leading authorities on strategic business storytelling and is the Founder of The Reluctant Speakers Club – where he has helped thousands of business leaders to speak with unprecedented clarity, persuasion and confidence.
He’s also the author of ‘How to make Powerful Speeches (which is now required reading in many US law schools)’, a Co-Founder of #GoDoVideo, a recent President of Professional Speaking Association Ireland, an award winning blogger and podcaster on ‘how to speak memorably’ and a regular guest lecturer at Trinity Business School in Dublin.


In addition, Eamonn is a frequent speaker at international marketing events in North America, the UK, France, Germany, The Netherlands, Belgium, Ireland and elsewhere. And as an experienced professional speaker, Eamonn is passionate in his belief that that everyone can learn to conquer fear with confidence and to speak memorably… and can do so in ways that are fun!

Amy Rowlinson

Amy Rowlinson is a leader in purpose and fulfilment. With a fascination for understanding WHY people do what they do in life, Amy is on a mission to help entrepreneurs become values-based, purpose-driven and people-centred. Amy helps people to launch (and relaunch) profitable and purposeful podcasts focused on increasing visibility, credibility and impact and which will inspire, entertain and educate a global audience. Amy’s second global podcast, Focus on WHY, is in the Top 1% of podcasts, has over 170 episodes and is downloaded in 85 countries.

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