So you’ve been promoting your story on social media, sending out press releases, getting in touch with journalists and doing everything you can to make sure your organisation’s message is heard in the media. You really want to secure a media interview for your story. You have no budget for a PR agency, and you’re happy to take the task on yourself. You’ve just awarded yourself ‘top PR’ in your own mind and nipped out for a coffee to tell your friend in the next building all about your hard work. And when you get back to your desk, you have a message to return a journalist’s call – they want an interview. Props to you!! So what do you do next?
Here’s a list of nine questions to ask the journalist to help you prepare:
- Collect the basics – name, news organisation, tel contact, Twitter handle
- Tell me more about the story you’re working on. Are you approaching the story from any perspective?
- Who else are you interviewing?
- What’s the format – print, TV, radio, live, over the phone?
- What exactly do you need from me?
- What journalist will be conducting the interview?
- How long will the interview take?
- Do you have a deadline? Respect this! Journalists are under huge pressure to meet deadlines, help them out.
- Spell your name and organisation name – preferably email it!
When you’re working up your next campaign, careful preparation gives your media interview a greater chance of success. Print off this list to prepare your messaging for an interview that’s more interesting for the viewer, more helpful for the journalist and helps to promote your organisation better.