Inspired | Local Women | April 2017

Local Women (Mid Ulster edition) April 2017
Local Women (Mid Ulster edition) April 2017

Local Women (Mid Ulster edition) April 2017

Hello ladies,

When it comes to growing your business, we all know that networking is where it’s at. After all, networking increases your visibility and helps you to find new customers. But that little n-word can strike terror into many people’s hearts!  If you’re one of those otherwise happy, confident, life-loving people that just doesn’t like walking into a room full of strangers, read on! Networking makes many people feel anxious. Maybe it’s the image of a room full of self-absorbed, career-climbers munching on canapés, smiling and slapping one another on the back.  It all feels a bit fake, a bit transactional.

But networking isn’t about peddling a superficial image of yourself, it’s about building up relationships.  In this month’s Inspired, we’re profiling two women’s networks here in Northern Ireland that will help you to build some great relationships. Whether you’re a seasoned networker or just feel ‘ick’ at the thought, we guarantee that AWE NI or Lean In will help you to become part of something bigger than yourself. Please reach out with your thoughts through our Facebook page or website, and we hope to meet you in person online or at an event soon!

Camilla and Sarah


Five Networking Tips

Here are our five top tips to get the most out of every networking event:

  1. Develop a 20 second ‘elevator pitch’ to describe what you do in an easy-to-understand way. This really helps to open a conversation with the person that you’re meeting.
  2. #giversgain When you someone new, tune in to what they’re saying. Is there some way that you can help them?  Or maybe, there is someone you know that can help them?  Relationships are reciprocal. Anna Macauley, the Savvy Retailer said it best, ‘For many years I used to attend events and use them as hunting ground for new contacts or clients – then I realised that if everyone actually went with the idea of giving, someone, somewhere would have something to give to me that I needed. ‘
  3. Set networking goals. Do think about what you want to get out of your networking activity, and set goals for each event that you attend. This might be as simple as asking two people you meet to follow you on Facebook or as specific as getting to speak with one person that you know will be attending.
  4. Less is more. Networking takes time.  You’ll achieve your goals more productively if you commit more fully to a smaller number of networks.
  5. Most of all, make sure that you find a way to make networking fun. When you enjoy networking, it stops feeling like work.  The tech entrepreneur and legendary networker Mary McKenna networks to ‘collect interesting people’, and her life is the richer for it.

Top Tip from a Networking Pro

Lisa Strutt, networking pro

Lisa Strutt, Asentiv Certified Networker Instructor says ‘Avoid networking alone!  Can you team up with a friend and go to events together? This means that you’re able to introduce one another to people you each know. It’s such fun introducing someone, because you can really champion them and their skills.’

At Bespoke Communications, we regularly host networking workshops with our customers, and we’ve blogged about what we’ve learnt. Read more here.

 


At Inspired, we’re in awe (no pun intended!) of two local dynamos that give their time to support and encourage other women. Read on to find out how you can be part of the networks that Geri Martin and Nuala Murphy champion.

Lean In Belfast Chapter

Lean In Belfast

Lean In Belfast

Lean In’s Camilla Long, Nuala Murphy and Sarah Travers

Lean In is a global non-profit organisation that empowers women to achieve their ambitions.  It was founded by Facebook COO, Sheryl Sandberg, in 2013 to encourage more gender equality in leadership in the workplace and society as a whole.  Here in Northern Ireland, you can take part in Lean In by attending events and joining online forums.  We love the fact that the network is facilitated online! That means that if you still be part of it, even if you can’t get out during the working day or attend evening events.  You can still get involved and share your expertise with others, to become part of a supportive community that reciprocates when you need it. It’s the ultimate #giversgain!  The other great thing about a network that’s both online and offline, is that it makes that nerve-wracking first event automatically easier too.  When you attend an event, and meet someone in person that you have only ever spoken with before on Facebook, it’s the ultimate ice-breaker!

Search Lean In Belfast Chapter – Non-Profit Organisation on Facebook to join.


Lean In Belfast is championed by Nuala Murphy. Nuala is a chartered marketer and the founder and CEO of momenthealthapp.com, a mental health support app for new and expectant Mums and families.


Aspiring Women in Enterprise (AWE NI)

AWE Aspiring Women in Enterprise

AWE Aspiring Women in Enterprise

Geri Martin was inspired to set up AWE NI after setting up her own business, The Chocolate Manor. She knew that she couldn’t be the only small business-owner to feel the need to get out and meet other like-minded entrepreneurs. She wanted to set up a network locally in Northern Ireland that would offer the same support and encouragement that she had experienced in other online communities that she had joined.   By creating a local network, she wanted to connect people online, so they could meet up in person anytime.   So Aspiring Women in Enterprise (NI), or AWE NI, was born!

AWE NI is a Facebook group for female business owners. Running a small business can be isolating and as women, very often we are anxious about revealing to others that we need help. Being a member of AWE takes away that anxiety and provides a place where members can ask questions, and receive honest feedback and support.  Geri says, ‘Members understand that we are not there to compete, but to encourage. AWE keeps you connected to others who face the same challenges, and can provide a warm welcome when you need it most.’

Search AWE NI: Aspiring Women in Enterprise NI on Facebook to join.


Picture Martin McKeown. Inpresspics.com.

AWE NI is championed by Geri Martin. Geri is a mum of two, and founder of The Chocolate Manor.  The Chocolate Manor specialises in printed chocolates for events, gifts, retail, promotions and hospitality.

 

 

 

 

Speakeasy Club – Media Interviews


speakeasy club media interviews

 

TV and radio are an opportunity for you to amplify your influence.  But how do you get a journalist interested in your story?  And what steps should you take to prepare for a media interview?

Attend this one-day course help you to learn what journalists need from you to create a newsworthy story.  We’ll show you camera presenting techniques and we’ll help you prepare for journalist’s questions, even on difficult or sensitive issues.   You’ll benefit from invaluable mentoring from an experienced broadcaster to give you the inside track on media interview preparation!

 


Course dates coming up.

Belfast – Tuesday January 30th (One-day course)

 

WHAT WILL I LEARN?

Techniques for confident media interviews

  • Stress management techniques
  • Saying what needs to be said with control and assurance
  • Body language and building rapport

Navigating the broadcast industry

  • The dynamics of a newsroom
  • Using social media to build a journalist contact base
  • Building up a media campaign

Planning your Radio or TV Interviews

  • Questions to ask the media production team in advance of your interview
  • Planning your key message
  • Delivering a message in a short sound-bite for radio, video or TV
  • Camera interview practice with critique from an experienced broadcaster mentor

HOW MUCH TIME DOES IT TAKE?

The Speakeasy Club for Media Interviews is a one-day course.

HOW MUCH DOES IT COST?

£249 + VAT (£298.80 to be precise!) per one-day course. Discounts may be available – check below for details!

COURSES COMING UP- REGISTER NOW!

I’M INTERESTED! KEEP ME POSTED.

If you’d like to attend a Speakeasy Club, but our current schedule doesn’t suit, please add your name below and we’ll keep you posted about future Speakeasy Club dates.


THE OFFICIAL STUFF

Refund Policy

If you cancel your place up to 14 days before the start date of  your Speakeasy Club course, we’ll give you your money back in full. Cancellations received within 14 days of the start date will not be refunded. We’ll do our best to apply your fee to a future Speakeasy Club instead, although we cannot guarantee this.

Terms and Conditions

We reserve the right to cancel or amend the timings of Speakeasy Club events.

We welcome Speakeasy Club members from all walks of life and are pleased for you to share what you learn with others. If you’re considering offering commercial courses, we’ll be happy to make a paid arrangement with you to share our content with your own course participants.

If you wish to pay for your Speakeasy Club by any means other than card, we’ll be happy to oblige.  Thing is – non-card payments attract a surcharge of £10, so we’d prefer if you paid by card, because we really don’t want to charge you more.

Speakeasy Club – Foundations

 

Do you work in sales and marketing and wish that you could develop and deliver strong messages? Do you manage contracts and present frequently to your clients? Do you run your own business and want to present to prospective clients at events? Or maybe you have a big event coming up and you’re wondering:

  • “What if someone finds out I’m not good enough?”
  • “Will I sound all right?”
  • “Where do I even begin?” or
  • “It’s been a long time since I’ve given a speech – I’m a bit rusty”

We’ve worked with people who’ve told us they avoid speaking in public for a variety of reasons:

  • Difficult past experiences with public speaking stop them from trying.
  • Their colleagues will judge them.
  • Whenever they stand up to speak their mind goes blank.

Whatever your reason for holding back,  the good news is that public speaking is not a talent, it is a skill. And the great news is that it is a skill that can be learnt with practice. The Speakeasy Club offers you a safe, supportive environment, where you can build up your skills week-on-week under the guidance of experienced facilitators.


 What will I learn?

  • Speaker impact. Learn body language secrets to build rapport with your audiences.
  • Tried and tested structures. Learn approaches to structuring, so that you’ll always deliver a great presentation no matter how little time you have to prepare.
  • Visuals and props. Find ways of enhancing your words.
  • Harness the power of storytelling to deliver your message with impact.
  • Find your own speaking style. We’re all unique, there are no templates or prescriptions in this workshop. You’ll learn techniques that suit your personality to fill you with confidence when you step on stage.
  • Grow your confidence. You’ll learn how to overcome the nerves and develop a public speaking style that suits you and wows your audience.

This is an interactive workshop with lots of practical work to help you to apply what you learn right away!

How much time does it take?

The Speakeasy Club Foundations course takes place over two half-days. This gives you the opportunity to build up your skills week on week. Additionally, you should allow up to four hours to prepare a presentation that you will deliver in the second session.

How much does it cost?

£395 + VAT for two sessions.

I’m interested! Keep me posted

If you’d like to attend a Speakeasy Club, but our current schedule doesn’t suit, please add your name below and we’ll keep you posted about future Speakeasy Club dates.


THE OFFICIAL STUFF

Refund Policy

If you cancel your place up to 14 days before the start date of  your Speakeasy Club course, we’ll give you your money back in full. Cancellations received within 14 days of the start date will not be refunded. We’ll do our best to apply your fee to a future Speakeasy Club instead, although we cannot guarantee this.

Terms and Conditions

We reserve the right to cancel or amend the timings of Speakeasy Club events.

We welcome Speakeasy Club members from all walks of life and are pleased for you to share what you learn with others. If you’re considering offering commercial courses, we’ll be happy to make a paid arrangement with you to share our content with your own course participants.

If you wish to pay for your Speakeasy Club by any means other than card, we’ll be happy to oblige.  Thing is – non-card payments attract a surcharge of £10, so we’d prefer if you paid by card, because we really don’t want to charge you more.

Speakeasy Club for Business Storytelling

speakeasy club business storytelling

Has it been a while since you’ve changed your presentation style? Would you like new ideas to get your message across more meaningfully? Would you like to build more compelling sales pitches?

Audience expectations are shifting all the time and attention spans are contracting.  Great storytelling helps you to overcome this problem and make a real connection with your audience.  This course will help you to become more authentic in your presentations, so that when you speak your audience really listens.

If you regularly give presentations as part of your role at work, the Speakeasy Club for Business Storytelling will help you to bring a new energy to your next presentation.

 


Course dates coming up.

Belfast – 16th January 2018 and 23rd January 2018  (Tuesday mornings)
Derry – 24th April 2018 and 1st May 2018 (Tuesday mornings)

WHAT WILL I LEARN?

  • The dynamics of storytelling in a business presentation.
  • How to create buy-in using storytelling.
  • Getting your message across concisely.
  • Using your presentation to compel your audience to act on your proposal.
  • Tried and tested structures, so that you’ll always deliver a great presentation no matter how little time you have to prepare.
  • Timed talks. Learn the discipline of visual presentation in a limited timeframe.

This is an interactive workshop with lots of practical work to help you to apply what you learn right away!

HOW MUCH TIME DOES IT TAKE?

The Speakeasy Club for Business Storytelling takes place over two morning sessions of three hours each. Additionally, you’ll need to allow up to three hours of your own time to prepare a presentation for the second session.

HOW MUCH DOES IT COST?

£199 + VAT (£238.80 to be precise!) for four sessions. Discounts may be available – check below for details.

Courses coming up- Register Now!

I’M INTERESTED! KEEP ME POSTED.

If you’d like to attend a Speakeasy Club, but our current schedule doesn’t suit, please add your name below and we’ll keep you posted about future Speakeasy Club dates.


THE OFFICIAL STUFF

Refund Policy

If you cancel your place up to 14 days before the start date of  your Speakeasy Club course, we’ll give you your money back in full. Cancellations received within 14 days of the start date will not be refunded. We’ll do our best to apply your fee to a future Speakeasy Club instead, although we cannot guarantee this.

Terms and Conditions

We reserve the right to cancel or amend the timings of Speakeasy Club events.

We welcome Speakeasy Club members from all walks of life and are pleased for you to share what you learn with others. If you’re considering offering commercial courses, we’ll be happy to make a paid arrangement with you to share our content with your own course participants.

If you wish to pay for your Speakeasy Club by any means other than card, we’ll be happy to oblige.  Thing is – non-card payments attract a surcharge of £10, so we’d prefer if you paid by card, because we really don’t want to charge you more.