Ulster University is committed to research impact, and its reputation for research excellence has received global recognition. Ulster University wants to make sure its best research helps tackle the world’s biggest challenges, improves lives and changes outcomes. However, it can be difficult for researchers to explain complex theories and societal impact to a non-academic audience. For this reason, #UU Communicate was developed to encourage excellence in research communication. #UUCommunicate is an innovative programme, developed by researchers at Ulster University to to help make their research relatable to a non-academic audience.
Research communication competition
The #UUCommunicate programme was based on a university-wide competition. To enter, researchers developed a short video describing their work to an external, non-academic audience. Bespoke Communications supported competition entrants with a programme of workshops and one-to-one coaching in research communications. The #UUCommunicate programme culminated in an Awards Ceremony, recognising excellence and honouring participants.
#UUCommunicate Programme outcomes
Commenting on the success of the #UUCommunicate, Tim Brundle Director of Research and Impact said ‘#UUCommunicate has been instrumental in helping us to develop a supportive culture of public engagement at Ulster University. With #UUCommunicate, we’ve given our research-active staff a communications toolkit to make their discipline accessible to non-academics’.
Here is the Ulster University Youtube channel where videos can be viewed, including the video from the #UUCommunicate winner, Dr. Claire McCauley.