post-truth

After two bruising political campaigns in the US and the UK in 2016, we’ve had plenty of opportunity to watch leaders and aspiring leaders in action as they tried to win public approval. The most successful political campaigns have been built on short, easily understood messages. But a message doesn’t work in a vacuum. We’ve been hearing lots about post-truth tactics, where showmanship and grandstanding have been the order of the day.

Does ‘post-truth’ really  just mean ‘truth+’

Watch this fiery exchange between alt-right journalist Milo Yiannopoulos and Cathy Newman of Channel Four, to understand how Yiannopoulos understands post-truth.  In his own words ‘Just telling the facts is no longer enough. You now have to be persuasive and charismatic and interesting.’

post-truth Milo Yiannapoulos Cathy Newman

Milo Yiannapoulos during his Channel 4 interview with Cathy Newman

What can you learn from post-truth tactics?

So how can you beat the post-truth brigade at their own game?  What if you’ve got an idea that you want to share, and it’s falling on deaf ears?  Without resorting to fabrication and falsehoods, how can you make sure that what you have to say gets listened to? Is there something to be learnt from the post-truth approach?

A persuasive presentation appeals to your audience’s needs and wants. Trump’s ‘Make America great again’ campaign slogan was aspirational, appealed to patriotism and tripped off the tongue. As ego-centric as Trump is, he made the voter the hero of his campaign.  He made sure to put his message in a context that resonated. Too many presenters just brain dump a series of facts, and forget about why the audience gave their time to turn up in the first place.

And do make sure to tell the audience why you’re there – what qualifies you to speak on this topic – but don’t labour the point. Give them just enough references that they understand your authority. We’re the selfie-obsessed generation, this presentation has to be all about the audience! Aristotle had it right when he talked about ethos, pathos and logos in a persuasive presentation.

post truth Hillary Clinton with selfie takers

Hillary Clinton with selfie takers during her US presidential campaign

In the immortal words of Albert Einstein – ‘Logic will get you from A to B. Imagination will take you everywhere.’  In a noisy world, only concise, clear messages are heard. When you frame them in a way that resonates, your message will stick with your audiences.

When: We’re sorry! The current Speakeasy Club is closed to new members. Add your name to our waiting list and we’ll let you know when we’re open again!

Time: 7.00pm to 9.00pm. Allow extra time for the last night on March 29th – we’ll finish closer to 9:30pm.

Venue: Causeway Enterprise Agency, Loughanhill Industrial Estate, Coleraine, BT52 2NR

 

WHAT WILL YOU LEARN?

  • Speaker impact. Learn body language secrets to build rapport with your audiences
  • Tried and tested structures. Learn approaches to structuring, so that you’ll always deliver a great presentation no matter how little time you have to prepare.
  • Timed talks. Pecha kucha and Ignite talks are growing in popularity. Learn the discipline of presenting your subject in 20 highly visual slides in a limited timeframe.
  • Harness the power of storytelling to deliver your message with impact.
  • Find your own speaking style. We’re all unique, there are no templates or prescriptions in this workshop. You’ll learn techniques that suit your personality to fill you with confidence when you step on stage.
  • Grow your confidence. You’ll learn how to overcome the nerves and develop a public speaking style that suits you and wows your audience.

This is an interactive workshop with lots of practical work.  Be prepared to step out of your comfort zone to learn approaches that you can apply immediately to your presentations!

PREVIOUS SPEAKEASY CLUB MEMBERS HAVE SAID:

‘I learned so much in a lovely supportive environment. You brought us along with you week by week’

‘I never felt under pressure to perform – the group was very accepting of everyone’s hiccups’

‘Speakeasy helped me to do a talk without melting in a pool of panic’

‘Friendly and unassuming’

‘It’s great to take the time to improve ourselves and sometimes just to remind ourselves that we can do it!’

HOW MUCH?

Club fee £170.00

Book before February 6th to receive an early bird discount of £10

All bookings made by credit card receive a further discount of £10

Please add me to the waiting list

LOGISTICS
Venue: Causeway Enterprise Agency, Loughanhill Industrial Estate, Coleraine, BT52 2NR

The Speakeasy Club meets over 4 Monday evenings – we’re currently closed to new members.  Please do add yourself to our waiting list and we’ll let you know when we’re next open!

6.30pm to 8.30pm.

Refreshments will be served on arrival.

THE OFFICIAL STUFF

Refund Policy

If you cancel your place up to 14 days before the start date of the 4-week workshop, we’ll give you your money back in full. Cancellations received within 14 days of the start date will not be refunded. We’ll do our best to apply your fee to a future Club instead.

Terms and Conditions

We reserve the right to cancel or amend the timings of Club events.

We welcome Club members from all walks of life and are pleased for you to share what you learn with others. If you’re considering offering commercial courses, we’ll be pleased to make a commercial arrangement with you to share our content with your own delegates.

 

When: Wednesday 8th March, 15th March, Wednesday 22nd March and Wednesday 29nd March

Time: 6.30pm to 8.30pm. Allow extra time for the last night on March 29th – we’ll finish closer to 9:00pm.

Venue: The MAC, 10 Exchange St West, Belfast, BT1 2NJ

 

 

WHAT WILL YOU LEARN?

  • Speaker impact. Learn body language secrets to build rapport with your audiences
  • Tried and tested structures. Learn approaches to structuring, so that you’ll always deliver a great presentation no matter how little time you have to prepare.
  • Great video scripts. Put together a tight video script that gets the message across in a short time.
  • Presenting to camera.  Learn the secrets of a polished performance from an experienced tv presenter.
  • Timed talks. Pecha kucha and Ignite talks are growing in popularity. Learn the discipline of presenting your subject in 20 highly visual slides in a limited timeframe.
  • Harness the power of storytelling to deliver your message with impact.
  • Find your own speaking style. We’re all unique, there are no templates or prescriptions in this workshop. You’ll learn techniques that suit your personality to fill you with confidence when you step on stage.
  • Grow your confidence. You’ll learn how to overcome the nerves and develop a public speaking style that suits you and wows your audience.

This is an interactive workshop with lots of practical work.  Be prepared to step out of your comfort zone to learn approaches that you can apply immediately to your presentations!

PREVIOUS SPEAKEASY CLUB MEMBERS HAVE SAID:

‘I learned so much in a lovely supportive environment. You brought us along with you week by week’

‘I never felt under pressure to perform – the group was very accepting of everyone’s hiccups’

‘Speakeasy helped me to do a talk without melting in a pool of panic’

‘Friendly and unassuming’

‘It’s great to take the time to improve ourselves and sometimes just to remind ourselves that we can do it!’

HOW MUCH?

Club fee £170.00

Book before March 1st to receive an early bird discount of £10

All bookings made by credit card receive a further discount of £10

Please add me to the waiting list

LOGISTICS
Venue: The MAC, 10 Exchange St West, Belfast, BT1 2NJ

Wednesday 8th March, Wednesday 15th March, Wednesday 22nd March and Wednesday 29nd March.

6.30pm to 8.30pm. Allow extra time for the last night on March 29th – we’ll finish closer to 9:00pm.

Refreshments will be served on arrival.

THE OFFICIAL STUFF

Refund Policy

If you cancel your place up to 14 days before the start date of the 4-week workshop, we’ll give you your money back in full. Cancellations received within 14 days of the start date will not be refunded. We’ll do our best to apply your fee to a future Club instead.

Terms and Conditions

We reserve the right to cancel or amend the timings of Club events.

We welcome Club members from all walks of life and are pleased for you to share what you learn with others. If you’re considering offering commercial courses, we’ll be pleased to make a commercial arrangement with you to share our content with your own delegates.