I’m a big fan of Dan Pink, author of ‘To Sell is Human’, TED speaker and all-round irreverent dispenser of great business advice. I watched a video recently where he gave his viewers a top tip – ‘Make sure you leave people full of energy after an encounter with you’. I recently heard Joe Schmidt address the Londonderry Chamber’s President’s Breakfast as keynote speaker. After the event at the Everglades Hotel, I felt ready to take on the world.
There is no question that Joe Schmidt has the ability to energise and has used it to lead Ireland Rugby through thick and thin. And whilst Bespoke Communications always has an eye to leadership, and might even watch a rugby match or two, we’re in the business of developing expert communicators. So what top tips could we take away from Joe’s speech to pass on in our next Presentation Skills workshop?
Think of your audience
Think of your audience.Above all, Joe had an audience of business leaders from Londonderry Chamber. We heard a speech peppered with rugby anecdotes, but they were always used to illustrate a leadership behaviour in the workplace. My top take-away was – ‘always invest in your subs’. How many of you can remember matches where the star performers had to leave the pitch ? Then the subs have to step up and carry the match. Everyone has a role to play in the workplace too.
Make me care. We won’t all be lucky enough to have epic stories of sporting prowess to call on when we do our next presentation at the weekly management meeting. So what? Joe dug deep and spoke of the lows as well, very public losses where his leadership was questioned. Tactics for resilience in the face of defeat may be even more relevant to business leaders in our complex world. Joe made a connection with his audience with stories we could identify with . His message will sing long after he’s left the room.
Win our trust
Did Joe build trust as a speaker? Absolutely. There was congruence between his words and the stories he told. He smiled, took in everyone in the room, paced his speech and was expressive in his delivery. Most of all, we loved how he wove his speech back around to lay down the gauntlet to Gavin Killeen, Londonderry Chamber President. Gavin had delivered an empassioned speech of his own directly beforehand. But that’s a blog for another day! After Gavin and Joe’s speeches, we’ll all try to play our part in helping future generations of young people.
After that masterclass, we think that we should all #BeMoreJoe when we stand up to speak! And the great news is that speaking is a skill, not a talent. If you feel like your speaking skills are a bit out of date, check these resources to find approaches to making your next speech more compelling.