First of all set the scene for your audience. You can’t assume that they know about your topic. In a sales pitch, this might be as short as a single sentence, explaining the need for your proposal. In a longer talk you can take the opportunity to set the context for your idea. Bryan Stevenson ‘s talk delivers a hard-hitting message, but gives it personal context with a warm story about the power of identity. Brené Brownopens her talk with a short story that connects her audience to who she is and why she’s passionate about the work that she does.
A – Approach
What’s your approach? In your presentation, what are you going to do to address the need that you’ve established in your audience’s mind? Or maybe you want to give your audience some concrete information to lend credibility to your message. But beware! This is where many people put most of their focus in their presentations. You’re in danger of losing your audience completely, if you drown them in detail. In her talk, Brené Brown makes brief reference to her ten-year career as a social worker and her work as a researcher, but it’s all we need to believe in her conclusions later in her talk.
B – Benefits
Why should your audience care? What would your audience do if they didn’t adopt your proposal? Stop for a moment and consider your audience’s second-best option. Now go ahead and position your proposal against the competition – explain why you’re painting a brighter picture or what they’ll get out of following your suggestion. Both Bryan Stevenson and Brené Brown make use of storytelling to invent a better future.
A – Action
Finally, give your audience a call to action. What do you expect them to do as a result of your talk? Where can they go to get further information? In a work presentation, a simple, concrete step that your audience can adopt will further your cause – visit our shop, sign up for a free trial, set up a meeting with key stakeholders. In Brené Brown’s case, she’s made the case for us to slow down and embrace who we are – “Because when we work from a place, that says, “I’m enough”, we’re kinder and gentler to the people around us”. By the end of his talk, Bryan Stevenson has built up a resonant talk that calls on us all to keep an eye on the prize, and hold on, no matter how difficult the circumstances.
For your next talk, how can SABA help you to develop a compelling message that results in action?
http://www.bespokecomms.net/wp-content/uploads/2016/05/dc8.jpg400600Camilla Longhttp://www.bespokecomms.net/wp-content/uploads/2016/11/Logo-1.pngCamilla Long2017-04-17 11:06:212017-04-26 09:25:24Does your audience listen when you speak?