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What to wear on TV

We’re often asked for advice on what to wear on TV or in a video.  Whilst you might spend hours agonising over your look, it's really best for you to keep it simple.  If you’re wearing something distracting, then that’s all your viewers…
public opinion
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Develop public opinion through the media

As we’ve all seen, public understanding of an issue develops over time, often slowly, and in several stages. Compelling messaging will help you to connect with key audiences to shape public opinion on the cause that you work for and believe…
research impact Sarah Travers TV interview
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Pitching the media for research impact

UK Universities spend a lot of time and energy making sure that their research has positive benefits on society and their communities. Research impact matters to university researchers, so public engagement is important. If you’re a researcher…
Sarah Travers media interview
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Nine questions for a successful media interview

So you've been promoting your story on social media, sending out press releases, getting in touch with journalists and doing everything you can to make sure your organisation's message is heard in the media. You really want to secure a media…